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The Marvel of Aurasma

Where the Chronicle leads, Marvel Comics follows: At least when it comes to augmented reality publishing and the Aurasma app. Read More | Comment »

3:30PM Sat. Apr. 7, Richard Whittaker

Marvel Makes the Ultimate Television

So it's not often that hardcore gamers get told to turn their machines off. But when there's an unexpected screening of Marvel Comics' latest animated show Ultimate Spider-Man on offer, it's no surprise that the crowd at SXSW Screenburn was prepared to go unplugged for a few piracy-free minutes. Read More | Comment »

8:00AM Sat. Mar. 31, Richard Whittaker

Plastic-Free Payment

You wake up unsure of what room you’re in. All you can smell in your half-drunken stupor is old beer and the stale cigarette smoke in your hair. The worst part of your fraternizing – your credit card is MIA. Maybe you didn’t drink too much the night before; instead you just wanted to leave the club without waiting in a long line to close your tab. Read More | Comment »

10:14PM Mon. Mar. 19, Meghan Ruth Speakerman

SXSWi Panel Recap: Pinterest Explained, a Q&A with co-founder Ben Silbermann

On Tuesday morning, blogger/entrepreneur Christopher Dixon sat down with Ben Silbermann, the co-founder of the insanely popular social networking/online collection organizer website Pinterest. Read More | Comment »

1:09PM Wed. Mar. 14, Melanie Haupt

SXSWi Panel Recap: Food Trucks Share Social Media Tips

Moderated by Bob Madden, GM and Senior VP for Digital Food Category at Scripps Networks Interactive, this panel started off with an introductory clip of the Food Network’s competitive reality show, The Great Food Truck Race, in which the three panelists competed last year. Read More | Comment »

8:42AM Mon. Mar. 12, Melanie Haupt

The Future of Games

It seems obvious for a panel at SXSW Interactive to address the future of a medium, but video games are due for a new generation of consoles. Will motions sensors replace standard controllers? Will consoles be replaced by tablets and other handheld devices? Can we expect the expansion of gaming culture into other aspects of society? Kinda. Not yet. And yes. Read More | Comment »

12:42AM Mon. Mar. 12, James Renovitch

Machines of Loving Grace... and Maybe Malevolence

Every year the line between Film and Interactive content blurs further, as is readily illustrated in Avi Zev Weider’s Documentary Feature Competition film Welcome to the Machine. Read More | Comment »

4:17PM Sun. Mar. 11, Kimberley Jones

Screenburn Arcade Finds Its Audience

If you’ve brought yourself or your kids to the SXSW Screenburn Arcade in past years and been unimpressed, this is the year to try again. The free and public showcase of gaming at its eye-frying best is having its last day today from noon to 7pm. Here are a few reasons you need to go, and bring the kids. Read More | Comment »

10:23AM Sun. Mar. 11, James Renovitch

It's Sunday Morning. Do You Know What Time It Is?

Going off the torrential rains, you'd be forgiven for thinking the time was somewhere in the neighborhood of the-end-is-nigh, but we're referring to Daylight Savings. It happened while you were sleeping off Saturday night. Set your clocks ahead an hour, friends. Read More | Comment »

7:44AM Sun. Mar. 11, Kimberley Jones

SXSWi Panel Recap: Top Chef: How Transmedia is Changing TV

Part legitimate discussion of using digital strategies to inform the way viewers experience their favorite television shows and part Top Chef poop-scooping, this morning’s panel put transmedia in action by structuring the discussion as an episode of Bravo executive Andy Cohen’s Watch What Happens Live. Read More | Comment »

6:14PM Sat. Mar. 10, Melanie Haupt

SXSW Interactive: Racing on the Ceiling

D = ½ x WS x H x AoA x F x ρ x V²
That, if you didn't already know, is the equation for downforce, and that was a key part of Geoff Moore's Friday presentation on the science behind Formula One racing. Read More | Comment »

8:18AM Sat. Mar. 10, Richard Whittaker

Handicapping the SXSWi Food-Related Panels

Each year, the number of food-related panels at SXSW Interactive grows, with subtle shifts in scope and dimension. Recent years have seen conversations about building community through websites like Yelp, vegan activism on the Internet, and so on. Read More | Comment »

9:21PM Thu. Mar. 8, Melanie Haupt

Film Flam

We all know Machete don’t text, but happily, he will accept a shiny statuette from the Texas Film Hall of Fame Awards. Read More | Comment »

3:29PM Fri. Feb. 17, Kimberley Jones

Compose Yourself

Late summer arthouse darling Drive drove the kids wild (and sometimes drove them to bizarre acts of derring-do). SXSW Film is catching the Drive wave with its just-announced conference session with Drive's composer, A Conversation with Cliff Martinez. Read More | Comment »

2:00PM Wed. Oct. 26, 2011, Kimberley Jones

sxswi: Convergence of Traditional & Internet TV

Media consumption on a three inch screen or a 60 inch screen: what's the difference? When it comes right down to it, all most of us want is to turn on the device of our choice and watch what we want to watch, when we want to watch it. Is that so much to ask? Read More | Comment »

4:25PM Wed. Mar. 16, 2011, Belinda Acosta

sxswi: Felicia Day Keynote

Felicia Day! Even her name sounds merry. Read More | Comment »

5:52AM Wed. Mar. 16, 2011, Belinda Acosta

sxswi: "Events Have Become Magazines": More From Bruce Sterling

"The one that I think is way underplayed is that there are a lot of women at SXSWi. It's actually a place where you can show up and score with geek chicks." Read More | Comment »

10:45AM Tue. Mar. 15, 2011, Marc Savlov

sxswi: Outlook Is Bleak?

In anticipation claimed of his Keynote address today (5pm, ACC Ballroom D), the Chronicle chatted up Austin/Belgrade/Turin-based futurist and Hugo Award-winning cyberpunk "visionary in residence" Bruce Sterling. Bleak soundbites after the jump. Read More | Comment »

4:44AM Tue. Mar. 15, 2011, Marc Savlov

sxswi: Arm Candy

SXSW tote bags aren’t your regular convention giveaways. They are a valued collectors’ item, a badge of honor showing how much of a veteran you are. That makes being selected as a bag designer kind of a big deal. This year, that honor for the interactive festival goes to New York-based graphic designer and comic artist Molly Crabapple. Read More | Comment »

7:12PM Mon. Mar. 14, 2011, Richard Whittaker

sxswi: What Not to Copy

Reports of copyright's demise may be exaggerated, but it's definitely not healthy. With many industries feeling the music industry's piracy pains, Techdirt's Mike Masnick told us what they did wrong, and what SXSW veterans like Amanda Palmer of The Dresden Dolls have done right. Read More | Comment »

5:43PM Mon. Mar. 14, 2011, Richard Whittaker

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