Exemplary of the deep connect between Austin's mass-psychological fugue state and its material culture, the #peeonsomebody campaign (ironic/counter/totally-literal) was a rip on a certain-motivational-speaker's #besomebody campaign. You know, the one that rung hollow with students and teachers at Austin High this year, proving that kids retain the ability to see through slick-gloss self-helpisms? The lewd new hashtag was turned into bumper stickers and T-shirts by one Alison Kilts. Kilts' timing could not have been more perfect: #peeonsomebody became an unofficial rallying cry for SXSW 2015. And here's where the hashtag takes a glorious pinback turn into literalism, because, as far as we can tell, #peeonsomebody only confirms what we all know happens at the end of a raucous night of SXSW partying. That said, we still think #peeonsomebody can #besomebody by marketing their wares to Austin's kink community. The Circle of Life!
#peeonsomebody
twitter.com/hashtag/peeonsomebody
Information is power. Support the free press, so we can support Austin. Support the Chronicle
Information is power. Support the free press, so we can support Austin. Support the Chronicle