Over the past 11 years, perhaps the most collectible item from EAST is the EAST catalog itself. Like the Anna Wintour-helmed September issue of Vogue, the EAST catalog provides a look-book of the contemporary art landscape in Austin. To art-worlders, the EAST catalog at first appears to conform to the genre of art fair books; it rightly privileges the visual over the written word, and includes clear and well-designed maps. Yet, there are no VIP parties, celebutantes, or over-inflated admission prices. In fact, the EAST catalog can serve as your art-compass for the entire year (and now that WEST is happening, you've got a crosstown crosscut of Austin's scene). It's also a conceptually tight document. As a reader flips through the book, they "move" geographically down Austin’s Eastside, north to south. We repeat: Print media ain't dead.