Our hometown Freytag's Florist (pronounced "fry," not "fray") has been helping Austinites congratulate and console one another for nearly 40 years, and for nearly 30 of those years, it has been recognized as one of the Top 100 florists in the nation by national wire service Teleflora. Whoa! That deserves a big bouquet of yellow roses, we'd say. The family-run business' long history of bringing a bit of beauty into our lives is the reason our readers have again named Freytag's No. 1. And if you do want to send some congratulations, we'd recommend flowers.