Best Recruitment Campaign

PC Order

Okay, so your new Porsche Boxster may not exactly fit into your bohemian lifestyle and it may not exactly impress them down at the recycling center, but oh, the thrill of an engine that purrs and then roars, the luxury of a convertible top on a cloudless blue day, the terrible decadence of leather under your fanny and elbows and fingertips! How did this rags to riches dream happen? Thank the good people at PC Order, that upstart young technology firm whose recruitment campaign this past summer offered you big $$ to hand over the resume of some computer genius in your acquaintence. You didn't even need to know squat about computers, only someone else who does. And so you sent in her resume and got yourself entered into a lottery - and now she's landed a fat new job, and you - well, you got lucky and now you're cruising in a Boxster, aren't you? So tell us, who's the real genius here?

PC Order
5000 Plaza on the Lake, #100, 512/684-1100

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